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THE PERFECT MIX OF COMFORT & DURABILITYIn the 1970's, the textile world was looking for a fabric that was lighter than traditional oxford but with the same resilience and longevity. And so, pinpoint oxford was born and became a mainstay of men's shirting. Pinpoint uses a tighter weave with much finer yarns for added comfort and durability. We have used this same cloth for 40 years and in doing so, created an iconic shirt that lasts a lifetime and always looks good.